In 2003, Barbara Boccara & Sharon Krief, entrepreneurs and creatives, took on the challenge of creating ba&sh and its ideal wardrobe where all women could express themselves with modernity, simplicity and chic. 
 
ba&sh has always been driven by a bold spirit of sisterhood, the pillar of its motto "Born collective". With nearly 300 points of sale worldwide and a presence in more than 40 countries on all continents, ba&sh is experiencing rapid international expansion.