Apple is organized by functional specialties rather than business units — rare for a company our size. We’re experts leading experts: hardware experts lead hardware, software experts lead software, and design experts lead design. This differs from most other large companies, where general managers oversee managers. Apple is Apple because those with the most expertise in an area of work have decision rights for that area.

Leaders at Apple combine their expertise with two other important characteristics: immersion in the details and a willingness to collaboratively debate during collective decision-making. For people at every level here, it can be liberating — even exhilarating — to work with experts who offer relevant guidance and mentoring. This approach to leadership is a commitment to collaboration that leads to innovation.

As a Creative, your main role at the Apple Store is that of instructor, whether guiding small groups to learn or helping individuals complete projects. You use your presentation skills to act as a facilitator, helping users get set up, get trained, and get going. But you're also an excellent listener, taking the time to understand what each user hopes to achieve or learn. By adjusting your teaching style to each user's individual skill level, you maximize his or her understanding and your own time. You recognize that purchasing a new product can sometimes help customers attain their goals. You spend much of your time leading scheduled training sessions, but you're still comfortable interacting with store customers between those sessions. You're proud to enrich the lives of others - whether customers or team members - through teaching, in the way only a Creative can.

Discover even more benefits of doing what you love. Apple’s most important resource, our soul, is our people. Apple benefits help further the well-being of our employees and their families in meaningful ways. No matter where you work at Apple, you can take advantage of our health and wellness resources and time-away programs. We’re proud to provide stock grants to employees at all levels of the company, and we also give employees the option to buy Apple stock at a discount — both offer everyone at Apple the chance to share in the company’s success. You’ll discover many more benefits of working at Apple, such as programs that match your charitable contributions, reimburse you for continuing your education, and give you special employee pricing on Apple products.

Note: Apple benefits programs vary by country and are subject to eligibility requirements.

• Passion for education and ability to instruct in a “hands-off” manner, letting users learn by doing.
• Ability to teach small groups and coach multiple customers simultaneously.
• Tenacity to work with users until they truly become independent and able to create on their own.
• •You’re comfortable selling as well as teaching, helping your team members out as needed.
• •You’re self-motivated and self-directed, and can adhere to a tightly structured training schedule.
• •You can be adept at recommending other in-store support options, such as business services and the Genius Bar.
• •You’ll need to be flexible with your schedule. Your work hours will be based on business needs.