Create an accountApple is organized by functional specialties rather than business units — rare for a company our size. We’re experts leading experts: hardware experts lead hardware, software experts lead software, and design experts lead design. This differs from most other large companies, where general managers oversee managers. Apple is Apple because those with the most expertise in an area of work have decision rights for that area.
Leaders at Apple combine their expertise with two other important characteristics: immersion in the details and a willingness to collaboratively debate during collective decision-making. For people at every level here, it can be liberating — even exhilarating — to work with experts who offer relevant guidance and mentoring. This approach to leadership is a commitment to collaboration that leads to innovation.
As a Technical Specialist, you help new owners get started and current ones get quick, efficient support — developing strong, positive relationships with Apple. When a customer needs assistance, you quickly assess their situation. Sometimes you take care of customers with advice or a solution on the spot, using your knowledge of current Apple technology to help with iPod, iPhone, and iPad devices. At other times, you refer customers to support team members who get them up and running again. You even provide personal training for new customers, helping them acquire the basic skills they need to get started on photo, video, and music projects. The entire store team benefits from your commitment to providing the best care for customers. By helping Apple maintain strong relationships with customers, you are instrumental to our success.
