Digital Marketing & CRM/Customer Intelligence Director

Business to business experienced digital marketer with abilities to partner with IT and Operations on Martech. Building and implementation of customer intelligence strategies to help up-level our inbound and outbound marketing programs. Take on responsibility for managing and implementing an enterprise CRM tool (Hubspot) in a digital-first discovery pipeline while partnering with sales teams for effective customer management and implementing baseline analytics programs. Data cleanse, implementation rollout, workflow management will all be part of the role. Create and implement segmented customer communications strategy across outbound marketing suite (email, direct mail, phone) while working with CMO to build inbound programs and partner with sales teams to create and focus ICP standards.

• Own Customer Intelligence & Marketing Analytics for 2 divisions of a $10b b2b organization
• Build and maintain customer segments
• Create lead scoring
• Build workflows and automations
• Clean, govern and grow a 30,000+ contact database
• Partner with IT to build baseline analytics programs
• Create dashboards for leadership
• Support sales with lists and campaigns
• Coordinate with eventual web/PIM/e-commerce integrations

The ideal candidate will have extensive Hub Spot experience, and a background with a B to B distribution company. This is a forward-facing role that must connect with sales teams totaling over 200 individuals. Looking for a candidate who wants to help an American legacy company develop new strategies and work with a close-knit team.