General Manager

Position Overview

We are seeking a results-driven Retail General Manager to lead day-to-day operations of a high-volume cannabis dispensary. This leader will be responsible for driving revenue, developing a high-performing team, improving employee retention, and delivering an exceptional customer experience while maintaining strict compliance with all company and state regulations.

The ideal candidate is a hands-on retail leader who understands how to build a strong culture, coach teams to performance, and turn sales data into actionable strategies.

Key Responsibilities

Team Leadership & Retention

• Lead, coach, and develop the dispensary team to achieve operational and sales goals.
• Build a positive, accountable culture focused on engagement, teamwork, and employee retention.
• Recruit, interview, onboard, and train team members while maintaining strong staffing levels.
• Establish clear performance expectations and conduct regular coaching and performance reviews.
• Identify retention risks and proactively address employee concerns, morale, and development opportunities.
• Develop future leaders through consistent training, mentorship, and succession planning.

Revenue & Sales Growth

• Own store-level revenue, sales performance, and profitability goals.
• Analyze sales trends, customer behavior, product performance, and KPIs to identify opportunities for growth.
• Develop and execute strategies to increase average transaction value, customer frequency, and overall store revenue.
• Partner with regional and corporate leadership on promotions, product launches, pricing strategies, and sales initiatives.
• Hold the team accountable to daily, weekly, and monthly sales targets.
• Recognize top performers and implement coaching plans when performance falls below expectations.

Retail Operations

• Oversee all daily dispensary operations, including opening/closing, staffing, inventory, cash handling, customer service, and facility standards.
• Ensure the store operates efficiently while maintaining a premium customer experience.
• Monitor inventory levels, product assortment, shrink, and sell-through.
• Maintain accurate records and ensure all transactions and inventory movements are completed according to company procedures.
• Identify operational inefficiencies and implement solutions that improve productivity and profitability.

Customer Experience

• Create a welcoming, knowledgeable, and consistent customer experience.
• Coach employees on product knowledge, consultative selling, and customer engagement.
• Monitor customer feedback and develop strategies to improve satisfaction and loyalty.
• Resolve escalated customer issues professionally and effectively.
• Build a strong local customer base and encourage repeat business.

Compliance

• Ensure full compliance with state cannabis regulations and company policies.
• Maintain strict adherence to Metrc, point-of-sale procedures, inventory controls, security protocols, and regulatory requirements.
• Ensure employees understand and follow all applicable SOPs.
• Support internal and regulatory audits and promptly address compliance issues.

Qualifications

• 3+ years of retail management experience, preferably in a high-volume environment.
• Cannabis dispensary management experience not needed
• Proven track record of driving sales and improving revenue performance.
• Demonstrated success hiring, developing, and retaining high-performing teams.
• Strong understanding of retail KPIs, labor management, inventory, and profitability.
• Excellent communication, coaching, and leadership skills.
• Ability to analyze business performance and translate data into actionable strategies.
• Strong organizational skills with the ability to manage multiple priorities.
• Must be able to work a flexible retail schedule, including evenings, weekends, and holidays.
• Must meet all state and local requirements for working in the cannabis industry.