Paid Ads Specialist

Location: Fully onsite in Jersey City, NJ (No Exception)

Salary: $85-95K

We are seeking a Digital Marketing Specialist to support the strategy, execution, and optimization of multi-channel digital marketing campaigns for a portfolio of consumer brands and e-commerce channels. This role is highly hands-on and data-driven, with a strong focus on paid media performance, e-commerce growth, conversion optimization, and customer acquisition.

Key Responsibilities

• Set up, manage, monitor, and optimize paid media campaigns across Google Ads, Meta, TikTok, Microsoft/Bing, Amazon, Walmart, and other retail media platforms, with a focus on achieving ROAS, revenue, and customer acquisition goals.
• Manage digital advertising across multiple DTC websites and retail e-commerce partners, continually identifying opportunities to improve campaign performance and efficiency.
• Analyze campaign and channel performance against key KPIs and prepare bi-weekly and monthly performance reports with clear insights, actionable recommendations, and opportunities for optimization.
• Translate performance insights into action by adjusting budgets, targeting, creative, bidding strategies, and channel mix to maximize return on advertising spend.
• Develop integrated promotional briefs and marketing content requirements across email, mobile, paid search, paid social, affiliate marketing, landing pages, direct-response advertising, and e-commerce channels.
• Plan and execute conversion rate optimization (CRO) initiatives, including A/B testing, conversion testing, and analysis of the end-to-end customer journey.
• Partner with creative, e-commerce, and other cross-functional teams to optimize landing pages, microsites, product pages, and digital experiences for improved conversion and engagement.
• Analyze large and complex datasets using Google Analytics, Looker Studio, Tableau, Excel, and other reporting tools to identify trends, performance opportunities, and areas for improvement.
• Evaluate performance across SEM, paid social, programmatic, retargeting, email, and other digital channels, reallocating investment toward the strategies and channels driving the strongest results.
• Stay current on digital advertising trends, platform updates, emerging channels, and best practices to identify opportunities for continued growth.
• Support the Senior Digital Marketing Manager and broader marketing team with ad hoc projects, reporting, campaign initiatives, and other digital marketing needs.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Advertising, Communications, Business, or a related field.
• 2+ years of professional digital marketing experience, preferably within a consumer products, e-commerce, DTC, retail, or agency environment.
• Hands-on experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads, Meta, TikTok, Microsoft/Bing, Amazon, or other retail media networks.
• Strong analytical skills with the ability to interpret performance data, identify trends, and translate insights into actionable marketing strategies.
• Experience with Google Analytics, Looker Studio, Tableau, Excel, or similar analytics and reporting tools.
• Understanding of ROAS, conversion rates, CAC, CTR, CPC, CPA, revenue, and other digital marketing KPIs.
• Experience with A/B testing, conversion rate optimization, and customer journey analysis is strongly preferred.
• Strong project management, communication, and cross-functional collaboration skills.
• Highly organized, detail-oriented, and comfortable working in a fast-paced, performance-driven environment.