Senior Marketing Analyst

Our Company

Strand Marketing is a boutique digital marketing consultancy specializing in strategic client services and performance-based affiliate media buying. Founded seven years ago, Strand has partnered with both Fortune 500 brands and fast-growing startups, delivering measurable growth through expertise in media strategy, marketing operations, and the consumer journey. As we continue to scale, we are looking to expand our team with talented individuals who can support our growing portfolio of performance marketing clients. Indeed, over the last 4 years we have consistently been in the Inc 5000 fastest growing companies list.

The Role

:We are seeking an experienced Sr. Marketing Data Analyst to drive performance analysis, data integrity, and actionable insights across our marketing channels. This role plays a critical part in ensuring marketing investments are data-driven, optimized, and aligned to business outcomes

.
What You’ll D

• o:Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportuniti
• esReconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverabl
• esBuild and maintain dashboards and automated reporting tools to improve visibility and decision-maki
• ngDevelop forecasting models and ROI analyses to guide strategic investment decisio
• nsPartner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insigh
• tsTranslate complex data into clear, compelling narratives for stakeholders, including leadership and clien
• tsIdentify and implement automation and process improvements to increase efficiency and reduce manual wo

rk
In this role, success mea

• ns:Marketing decisions are consistently backed by accurate, timely, and actionable d
• ataCampaign performance improves through clear optimization insights and strategic recommendati
• onsReporting is reliable, scalable, and easily understood by both internal teams and clie
• ntsData processes are streamlined, reducing manual effort and increasing operational efficie
• ncyStakeholders trust and rely on your insights to guide business and client decisi
• onsComplex data is translated into clear, compelling narratives that help stakeholders quickly understand performance trends, risks, opportunities, and recommended acti

ons
What We’re Looking

• For:7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display chan
• nelsStrong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and
• ROITechnical Experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or sim
• ilarWorking knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analyt
• ics)Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or sim
• ilarProven ability to turn complex data into clear, actionable insi
• ghtsExperience with forecasting, profitability modeling, and performance optimization strate
• giesStrong communication skills with the ability to present insights to both technical and non-technical audie
• ncesA process-oriented mindset with experience improving workflows and implementing automa

tion
Why Join St

• rand:Opportunity to work on high-impact performance marketing initiatives across a diverse client port
• folioCollaborative, fast-paced environment with strong cross-functional partne
• rshipHigh ownership and visibility into business-critical deci
• sionsExposure to both strategic and technical aspects of marketing anal

ytics
Hybrid Work Envir

onmentThis role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday–Thursday each

week.
Your B

• enefitsCompetitive Pay + bonus (paid January an
• d July)401K with 4% compan
• y matchComprehensive medical, dental & vision
• packageWFH Mondays and WFH + Half Day Fridays a
• ll yearMonthly home office and lifestyle reimbu
• rsementMonthly happy hours, team building events, and volunteer opport
• unitiesFun, energizing and fast-paced work envi

ronment