Business Process Manager - Lifecycle Marketing

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Job Details

Overview

Seeking a Business Process Manager to help standardize, document, measure, and improve lifecycle marketing operations across global teams. This role will partner closely with marketing stakeholders to transform undocumented workflows into scalable, repeatable processes while establishing operational benchmarks that improve efficiency and visibility.

Responsibilities

Process Documentation & Standardization

Conduct process discovery sessions with global lifecycle marketing teams to document current-state workflows
Facilitate workshops and stakeholder interviews covering the full email marketing lifecycle from creative briefing through audience targeting, QA, and deployment
Create swimlane diagrams, workflow maps, RACI matrices, SOPs, playbooks, and process documentation
Build and maintain a centralized process library with version-controlled documentation
Partner with cross-functional teams to validate documentation and capture regional process variations

Benchmarking & Performance Measurement

Design process benchmarking frameworks and define operational KPIs
Establish baseline metrics and measurement cadences for process performance
Track Time to Market, Time on Task, handoff latency, rework rates, and additional operational metrics
Conduct process audits to measure adherence to documented standards
Develop dashboards within Workfront and Microsoft 365 to provide visibility into operational health
Deliver benchmark reports and performance summaries to leadership

Process Analysis & Continuous Improvement

Analyze workflows and operational metrics to identify bottlenecks and improvement opportunities
Develop before-and-after analyses to quantify process improvements
Maintain a prioritized process improvement backlog
Evaluate new workflow tools and ensure documentation remains current as processes evolve

Required Qualifications

BA/BS degree or equivalent professional experience
Strong experience documenting complex business processes using swimlane diagrams, workflow maps, RACI matrices, SOPs, and playbooks
Experience designing process benchmarking frameworks and operational KPIs
Background in Lean, Six Sigma, Kaizen, SAFe, or similar process improvement methodologies
Experience supporting lifecycle marketing or email marketing operations
Knowledge of end-to-end email marketing workflows including creative development, audience targeting, QA, and deployment
Advanced experience with Adobe Workfront
Strong Microsoft 365 proficiency
Experience building dashboards and reporting operational metrics
Excellent analytical, documentation, and communication skills
Exceptional attention to detail

Compensation

Requisition ID: 37388285