Marketing Operations Manager - Marketo

We are seeking a Marketing Experience Manager, Frontline to join our clients Small Business & Self Employed Marketing Customer Activation Team. As the strategic operators for the business, we turn marketing intent into reality at scale with a focus on accuracy, efficiency, and customer delight.

We are seeking a highly organized and detail-oriented project manager to oversee the execution of our marketing campaigns. In this role, you will be responsible for managing campaign execution timelines and resources, partnering closely with cross-functional groups, and ensuring that all campaigns are launched on time. Beyond project oversight, you will also be hands-on with campaign execution — building and editing campaigns in email, experiments, and In Product Discovery messages. The ideal candidate will have a strong understanding of marketing principles, project management methodologies, hands-on campaign build experience, and excellent communication skills.

*WEST COAST CANDIDATES*

Responsibilities:

Project Planning & Execution:

• Develop detailed project plans for delivery of marketing campaigns, including timelines, milestones, and resource allocation.
• Collaborate with cross-functional teams (creative, content, data, etc.) to ensure alignment and efficient workflow.
• Proactively identify and mitigate potential risks and roadblocks.
• Ensure projects are completed on time while meeting quality standards.

Campaign Build & Execution:

• Build and edit marketing campaigns across email, experiments, and IPD platforms.
• Perform quality assurance checks on campaign builds to ensure accuracy, proper targeting, and adherence to brief requirements prior to launch.
• Troubleshoot and resolve technical issues that arise during campaign builds or execution.
• Partner with platform owners and technical teams to stay current on tool capabilities and best practices.

Process Optimization:

• Analyze existing marketing operations processes and identify areas for improvement.
• Implement project management best practices and tools to streamline workflows.
• Develop and maintain comprehensive project documentation.

Communication & Collaboration:

• Facilitate effective communication between team members and stakeholders.
• Provide regular project updates and reports to management.
• Foster a collaborative and results-oriented team environment.

Qualifications:

• 5+ years experience in Marketing Project/Program Management or Marketing Operations
• Experience with Marketo
• Proficient in HTML
• Experience with AI tools (Claude, Chatgot, Gemini, etc.)
• Ability to manage multiple complex projects simultaneously
• Ability to work independently and cross-functionally in a fast-paced, highly matrixed organization
• Ability to question/challenge the status quo when alternative solutions will provide more effective or efficient outcomes
• Comfortable working in ambiguity
• Adept at change management
• Strong problem-solving and analytical skills
• Bias toward action: pro-active, driven, solution-oriented
• Highly organized, detail-oriented, and resourceful
• Ability to speak technically to different stakeholders: Analytics, Marketing, Martech, Legal, Finance
• Ability to be nimble with evolving requirements and responsibilities
• Experience with Workfront or Quickbase is a plus.