Director of Ecommerce

About the Company

Skyworth Group, a globally recognized smart home appliance and technology company founded in 1988, with business operations spanning over 100 countries and regions. The company offers a diverse portfolio including smart TVs, home appliances, smart systems, and new energy solutions.

Our brand portfolio in North America includes Skyworth, Panasonic, and Philips. We are a rapidly growing team and look forward to having you join us as we work together to advance the home appliance industry.

About the Role

Lead U.S. e-commerce and consumer electronics market analysis, develop a deep-growth Amazon strategy alongside multi-channel expansion plans, and drive the business from early-stage development to scalable growth.

RESPONSIBILITIES:

• Lead U.S. e-commerce and consumer electronics market analysis, develop a deep-growth Amazon strategy alongside multi-channel expansion plans, and drive the business from early-stage development to scalable growth.
• Optimize Amazon core operations including product listing, pricing strategy, inventory management, and performance enhancement, while spearheading research, onboarding, and expansion into new channels such as Walmart and other key platforms.
• Develop and execute data-driven digital marketing strategies; define and monitor key performance indicators to achieve revenue and margin targets during the channel expansion phase.
• Build and scale a high-performing U.S. e-commerce team aligned with early-stage business needs, fostering a results-oriented and performance-driven culture.
• Collaborate cross-functionally with internal stakeholders and external platform partners to secure strategic resources for new channel expansion, ensuring full compliance across all operational activities.

QUALIFICATIONS:

• Bachelor’s degree or equivalent work experience in Business, Marketing, E-Commerce, or related fields.
• Minimum of 8 years of U.S. e-commerce experience, with at least 5 years in senior management roles within consumer electronics e-commerce.
• Deep expertise in Amazon platform operations, with proven success in launching and scaling new North American e-commerce channels from 0 to 1.
• Demonstrated full P&L ownership experience, with a strong track record of driving revenue and GMV growth during early-stage expansion in the North American consumer electronics market.
• Strong leadership and team-building capabilities, excellent cross-functional collaboration skills, and fluency in English (written and verbal) with strong presentation and negotiation abilities.
• In-depth knowledge of U.S. e-commerce regulations and platform policies; highly data-driven with established industry and platform relationships within the North American consumer electronics sector.