Fitness Director

Our client, a small group and personal training studio, is opening a second location and searching for a dynamic Fitness Director, working 40-50 hours per week, allocated approximately:

20 hours training clients

- 10-12 hours on new-client revenue (assessments, lead follow-up and nurture)

- 5-10 hours maintaining client relationships (check-ins, nutrition meetings, re-activations)

- 2-5 hours meetings and leading staff

Key Responsibilities:

KRA #1: Head of Sales

• Call new leads, unconverted leads, unconverted trials, terminated members daily
• Schedule and conduct consultations
• Document and manage the lead conversion/sales system
• Convert consultations to paid memberships
• Reactivate terminated members
• Drive back end sales: Supplements, apparel, internal challenges, etc.
• Update scorecard weekly

KRA #2: Leadership, Management, and Accountability (LMA)

• Meet with coaching staff weekly - facilitate and lead coaches meeting
• Conduct quarterly and annual reviews of coaches
• Be sure all team members know and implement our systems
• Maintain the culture of outstanding customer service amongst all staff
• High and positive energy communicated from our team to our clients
• Responsible for the performance of all team members
• Manage coaches’s schedules
• Participate in Level 10 meeting weekly
• Find coverage for coaches who call out, and/or cover the shifts if you can’t get them covered

KRA #3: Member Success, Customer Service, and Communication

• New member onboarding
• Maintain relationships with all members
• Cultivate “You wouldn’t believe my gym did this” moments, celebrate them and share it
• Execute Starting Point Sessions
• Ensure members are being cared for consistent with our ideal member experience, mission, and vision
• Manage and celebrate member birthdays, anniversaries, personal accomplishments, and gym accomplishments
• Organize and execute member events, gatherings, challenges, and parties
• Manage holds, cancellations, and billing for members
• Communicate with members about events, changes, scheduling, etc.
• Keep active members list accurate and up to date weekly
• Run missed sessions and canceled sessions report daily, and call all members on it
• Check consult schedule for next day and prepare for consults
• Reactivate former members
• Upgrade current members
• Gather referrals

KRA #4: Internal and community marketing

• Create content for social media about the success of our members to help promote the gym through stories and testimonials
• Gather testimonials and Google Reviews
• Create relationships with local businesses and in the community
• Set up booths at local events
• Offer sponsorships with local businesses in exchange for promotions
• Offer free demos and clinics to local businesses who share the same clientele
• Be a presence in the community by putting out useful content and meeting with local leaders
• Ask for and manage referrals, give referral gifts