Head of Commercial & Brand Finance

The VP Commercial & Brand Finance is the global functional leader accountable for Commercial & Brand Finance at TOMY International. Reporting to the Chief Financial Officer, the role has scope across enterprise finance partnering. It exists to build and lead business-facing finance partnering for brand, customer, channel, pricing, promotion, margin and investment decisions.

The role leads the enterprise Commercial & Brand Finance capability and provides decision partnership at the point where brands, categories, customers, channels, pricing, promotions, licensing, royalties, and portfolio choices affect value. It creates global methods and standards while embedding Brand Finance Directors close to category and business leaders.

Success requires a finance leader who can build this capability from limited current infrastructure and earn credibility with both Finance and the business. The role must improve pricing, promotion ROI, customer/channel profitability, brand P&L insight, licensing economics, and resource allocation without duplicating enterprise FP&A or compromising financial-control independence.

Key Responsibilities1. Commercial & Brand Finance Strategy

• Define the enterprise business-partnering model, role expectations, service priorities, governance, and capability roadmap.

• Create common methods for brand/category, customer, channel, pricing, promotion, trade, licensing, and portfolio economics.

• Prioritize finance partnership where decision complexity and value at stake are greatest.

• Advise the CFO and executive team on commercial value creation, margin risks, and investment choices.

2. Brand, Category & Portfolio Partnership

• Lead Brand Finance Directors supporting global category and brand portfolios with clear P&L, margin, pricing, royalty, and investment insight.

• Challenge portfolio, innovation, marketing, assortment, lifecycle, and resource-allocation assumptions constructively.

• Ensure brand/category inputs flow consistently into enterprise forecasts and plans through FP&A.

• Track decisions and outcomes so finance partnership changes behavior and improves value.

3. Customer, Channel, Pricing & Promotion Economics

• Establish analytical and governance standards for customer/channel profitability, pricing, trade investment, promotions, markdowns, marketplace fees, and retail media.

• Partner with CCO, Regional Presidents, Sales, and Growth Ventures on major negotiations, account plans, DTC/marketplace economics, and margin trade-offs.

• Provide clear guardrails and scenarios without taking ownership of customer relationships or commercial decisions.

• Identify structural margin leakage, cost-to-serve, mix, and investment opportunities and drive corrective action.

4. Licensing, Royalties & IP Economics

• Lead the finance capability for royalty tracking, guarantees, licensing deal economics, IP-level profitability, and licensed-line margin.

• Partner with the Intellectual Property Lead and Legal on deal scenarios, obligations, renewals, and commercial terms.

• Ensure royalty and license assumptions are reflected accurately in pricing, forecasts, business cases, and performance reviews.

• Build transparency to the value and complexity of owned and licensed IP across brands and markets.

5. Planning, Performance & Decision Support

• Connect business-partnering insight to FP&A planning, forecasts, scenarios, performance narratives, and resource allocation.

• Standardize business cases, post-investment reviews, price/mix/volume bridges, profitability views, and decision templates.

• Use forward-looking indicators and scenarios to frame options and risks before decisions are locked.

• Improve decision speed and quality while reducing ad hoc analysis and inconsistent local methods.

6. Team, Tools & Finance Capability

• Build and develop Brand Finance and Licensing & Royalties teams with strong commercial, analytical, and influencing capability.

• Define data, systems, hierarchy, profitability, allocation, and reporting requirements with FP&A, Controllership, and Technology.

• Create career paths, talent rotations, common standards, and a constructive challenge culture across finance partnering.

• Model curiosity, courage, objectivity, collaboration, commercial judgment, and accountability.

Key Role Interfaces & Decision Boundaries

Owns

Enterprise commercial and brand finance model; Brand Finance team; customer/channel/pricing/promotion analytical standards; licensing and royalty finance; business-case and profitability methods; business-partnering capability.

Recommends / co-owns

Pricing, promotion, customer/channel, brand, licensing, and investment recommendations with business leaders; planning assumptions and resource allocation with FP&A and CFO.

Supports

Regional P&Ls, customer negotiations, category and brand strategy, innovation, owned commerce, venture decisions, and enterprise performance management.

Does not own

Final commercial, brand, customer, or investment decisions; enterprise planning calendar and consolidated forecast; accounting policy, close, controls, tax, treasury, or statutory reporting.

QualificationsExperience

• 10+ years of progressive experience in commercial finance, finance business partnering, brand or category finance, pricing, customer/channel profitability, licensing economics, and strategic decision support, including leadership or ownership at a scope comparable to this role.

• Demonstrated success building embedded finance partnership, improving pricing and margin decisions, and influencing brand, customer, channel, and investment choices.

• Experience operating across multiple brands, channels, regions, or business units in a consumer products, retail, toy, entertainment, licensing, or adjacent environment strongly preferred.

• Experience leading teams and influencing senior stakeholders across direct and matrix reporting relationships.

• Experience using data, systems, and process discipline to improve decision quality, transparency, and execution reliability.

• Track record of leading or supporting change while maintaining accurate, timely delivery during transformation.

Education & Credentials

• Bachelor's degree in Finance, Accounting, Economics, Business, or an equivalent combination of education and experience.

• CPA, CMA, MBA, treasury/tax qualification, or comparable credential preferred where relevant to the role.

Skills & Capabilities

• Commercial and brand finance, P&L management, pricing, promotion, trade, customer/channel profitability, and margin analytics.

• Licensing, royalties, guarantees, IP economics, portfolio and innovation business cases, and post-investment reviews.

• Forward-looking modeling, scenario analysis, decision framing, value-driver and bridge analysis, and financial storytelling.

• Constructive challenge, senior stakeholder influence, commercial judgment, and ability to partner without taking business ownership.

• Integration with FP&A, Controllership, Commercial, Marketing, Growth Ventures, Operations, IP, and regions.

• Team building, talent development, data/tool requirements, process design, and change leadership.

• Creative and entrepreneurial mindset, with a bias toward ownership, initiative, and commercially grounded problem-solving.

• Talent development, cross-cultural leadership and awareness, communication, negotiation, and enterprise-first judgment.

Success Measures

• Improvement in gross margin, pricing realization, promotion/trade ROI, customer/channel profitability, and cost-to-serve decisions.

• Quality and actionability of brand/category P&L insight, business cases, scenarios, and resource-allocation recommendations.

• Licensing and royalty accuracy, economics, profitability visibility, and deal/renewal decision support.

• Evidence that finance partnership changes business decisions and accelerates corrective action.

• Consistency and adoption of commercial-finance methods, data, tools, and governance across regions and portfolios.

• Strength, credibility, engagement, commercial fluency, and succession depth of the team.