Content Strategist

Content Strategist (Accountant)

Duration: 12-month contract with opportunity to extend / convert full time

Location: Hybrid preferred (Mountain View, San Francisco; San Diego or New York secondary).

Overview

Own the end-to-end blog content strategy for company's Accountant business. Drive thought leadership, brand awareness, SEO performance, lead generation, and customer engagement through high-quality B2B content. Partner closely with Marketing, Communications, Sales, Customer Success, and external agencies to deliver measurable business outcomes.

Key Responsibilities

• Own the content strategy and editorial roadmap for the Accountant business.
• Develop customer-focused content supporting company's Accountant Suite and related ecosystem solutions.
• Align content with go-to-market initiatives and every stage of the customer journey.
• Create content briefs and manage editorial calendars, production schedules, and agency partners.
• Review and edit content for quality, accuracy, SEO, GEO, and LLM optimization.
• Collaborate cross-functionally with Marketing, Communications, Sales, Customer Success, and editorial teams.
• Track content performance and optimize strategy using analytics and SEO insights.
• Present recommendations and results to leadership.

Top Skills Required

1. B2B Content Strategy (Highest Priority)

• 7+ years in content marketing or editorial strategy
• Owning end-to-end content programs
• Thought leadership, demand generation, and product marketing
• Experience supporting the entire buyer journey

2. SEO / GEO / Content Optimization

• Strong SEO expertise and content optimization
• Experience with GEO and LLM search optimization
• Knowledge of SEO best practices and search trends
• Familiarity with tools such as Google Search Console, Ahrefs, SEO Clarity, Adobe Analytics, etc.

3. Cross-Functional Leadership & Program Management

• Managing editorial calendars and multiple content initiatives
• Agency/vendor management
• Partnering across Marketing, Communications, Sales, and Customer Success
• Influencing senior stakeholders and managing competing priorities

4. Analytics & Performance Measurement

• Measuring content ROI and business impact
• Optimizing content through analytics and reporting
• Experience with Adobe Analytics, Tableau, Google Search Console, or similar platforms
• Driving improvements in traffic, engagement, SEO rankings, and MQLs

Preferred Experience

• B2B SaaS, enterprise software, or technology company
• Accountant, finance, or SMB audience experience preferred
• Experience with CMS platforms (WordPress a plus)
• Strong writing, editing, communication, and stakeholder management skills