YouTube Strategist

✨ YouTube Strategist — Major Fashion Event

📍 Manhattan, NY | 💰 $27.59–$40.69/hr | ⏳ 10-Week Contract | Hybrid

💖 WORK BEHIND THE SCENES OF ONE OF FASHION'S BIGGEST MOMENTS!

Ready to take your digital career to the next level? 🚀

We're looking for an experienced YouTube Strategist to join the team behind the Victoria's Secret Fashion Show, one of the most iconic, recognizable, and highly anticipated fashion events in the world! ✨👠

This is your opportunity to work directly within the digital ecosystem surrounding a globally recognized fashion and lifestyle brand and help shape how audiences experience this incredible event online.

And yes: YouTube is at the heart of this opportunity. 📱🎥

You'll help drive the strategy, publishing, optimization, and performance of content connected to the Victoria's Secret Fashion Show, including short-form and long-form programming and the content leading up to and following the event.

💰 GET PAID TO WORK ON A GLOBAL FASHION MOMENT!

Pay Rate: $27.59–$40.69/hour

Contract: Approximately 10 weeks

Location: Manhattan, NY

Schedule: Full-time, 40 hours/week

Work Model: Hybrid — approximately 1–2 days onsite per week

Potential travel may be required.

💎 WHY THIS OPPORTUNITY IS SO SPECIAL

Imagine adding Victoria's Secret Fashion Show experience to your resume.

You're not simply managing social content—you'll be working on the digital strategy surrounding a globally recognized fashion event, collaborating with Social, Creative, Production, Marketing, PR, and platform teams.

This is the type of experience that can make your portfolio stand out.

🔥 Work with an iconic fashion brand

📈 Build experience in large-scale audience growth

🎬 Work across short-form and long-form content

🌎 Support a globally visible fashion event

🤝 Collaborate with high-level creative, marketing, production, and social teams

📊 Use real-time performance insights to optimize content

🚀 Add a major entertainment/fashion project to your professional portfolio

The role reports to the Director of Organic Social and serves as a dedicated strategic lead supporting the Fashion Show ecosystem.

🎥 WHAT YOU'LL BE DOING

You'll be the person asking:

"How do we make this content perform even better?" 📈

You'll own day-to-day strategy and help maximize the reach, engagement, and performance of content surrounding the event.

📱 Digital & Content Strategy

• Develop strategies to maximize the performance and reach of Shorts and long-form/VOD content
• Identify opportunities to increase audience growth, engagement, views, and overall channel performance
• Recommend content and programming opportunities based on audience behavior and platform best practices
• Work closely with the broader Social team to ensure content strategy supports the overall event strategy

🎬 Publishing & Optimization

• Lead content planning, publishing, and optimization
• Manage titles, descriptions, thumbnails, metadata, tags, chapters, end screens, cards, links, and playlists
• Manage platform features including Premieres, Community posts, playlists, and content hubs
• Ensure assets and publishing requirements are delivered accurately and on time
• Find creative ways to extend the lifespan of existing content through repackaging, resurfacing, and platform-native tactics

📊 Analytics & Performance

You'll turn numbers into strategy.

Monitor:

📈 Views

⏱️ Watch time

👀 Audience retention

💬 Engagement

👥 Subscriber growth

🔎 Traffic sources

📊 Overall content performance

Then translate those insights into clear, actionable recommendations that can improve performance in real time.

🤝 CROSS-FUNCTIONAL COLLABORATION

You'll work alongside:

✨ Social

🎨 Creative

🎬 Production

📣 Marketing

📰 PR

📱 Platform partners

You'll coordinate timelines, approvals, deliverables, publishing requirements, and strategic recommendations across multiple teams.

⭐ WHO WE WANT

We're looking for someone who knows YouTube inside and out and understands that successful digital strategy is about much more than simply uploading videos.

You should bring:

✅ 3–5+ years of experience in social media, digital marketing, content strategy, or a related field

✅ Strong hands-on experience developing and executing YouTube strategies

✅ Deep understanding of YouTube Studio and YouTube Analytics

✅ Experience with Shorts, long-form/VOD, Premieres, Community, playlists, and channel architecture

✅ Strong knowledge of content optimization, discoverability, audience retention, and content packaging

✅ Experience with high-profile brands, entertainment, fashion, media, or large-scale events is highly preferred

✅ Excellent project management and organizational skills

✅ Strong written and verbal communication

✅ Ability to confidently work with internal and external partners

✅ Ability to operate independently in a fast-paced, high-pressure environment

The strongest candidates will have demonstrated experience building and executing YouTube strategy—not simply creating content.

💥 THIS IS YOUR CHANCE TO MAKE YOUR RESUME STAND OUT

If you're a social media or digital strategist who's been waiting for an opportunity to work on something BIG, FAST-PACED, VISUALLY ICONIC, AND HIGHLY VISIBLE, this could be it.

You'll be working at the intersection of:

FASHION 👠 + ENTERTAINMENT ✨ + DIGITAL 📱 + CULTURE 🌎 + DATA 📊

And you'll get to see your strategy come to life around one of the most recognizable fashion events of the year.

🚨 WE'RE MOVING FAST!

This position is project-based, the team is looking to hire ASAP, and the role is expected to be a full 40-hour work week.

💗 READY TO TAKE YOUR CAREER TO THE NEXT LEVEL?

If you have the YouTube expertise, strategic mindset, communication skills, and energy to thrive behind one of fashion's biggest moments, don't wait.

👉 Apply today.

Your next big career highlight could be one Fashion Show away. ✨👠📱

Benefits Information:

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k) retirement savings, life & disability insurance, an employee assistance program, legal support, auto and home insurance, pet insurance, and employee discounts with preferred vendors.

Applicant Privacy Disclosure

We collect personal information from applicants during the recruiting, pre-offer, and offer process.

During the recruiting, pre-offer process and offer process, we may collect the following categories of personal information:

1. Identifiers, such as name, address, and email address.
2. Professional and Employment-Related Information, such as resume, work history, education, and qualifications.
3. Information Voluntarily Provided by You in connection with the recruiting and pre-offer process.
4. Sensitive Personal Information, where legally permitted and necessary, such as Social Security number and date of birth.

Personal information is collected and used for the following business purposes: evaluating qualifications and eligibility for employment; communication regarding the recruitment and application process; verifying eligibility for employment; and complying with applicable legal, regulatory, and contractual obligations.

Personal information is collected and used only as necessary, and we are committed to data minimization, privacy, and providing equal employment opportunities. We are an international organization, and personal information may be accessed or processed by authorized personnel or service providers located outside the United States, subject to appropriate safeguards. We restrict use and access to personal information to authorized personnel and service providers with confidentiality and data security obligations. We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure.

For information about our privacy practices, please review our Privacy Policy at: https://prideglobal.com/privacy-policy

If you do not consent to the collection of such personal information, please advise us immediately in writing at datasecurity@prideglobal.com

Equal Employment Opportunity

Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.