Marketing Manager

Title: Marketing Manager, Magic EdTech

Location: New York, USA

Business: EdTech B2B, Institutional Account-Based Marketing

Offerings: EdTech SaaS Platform and IT Outsourcing

Geo Focus: North America

Market Focus: EdTech, Publishing, and Universities

Role Summary:

We are seeking a skilled Marketing Manager with 2-4 years of experience, especially in social media and event management, to join our dynamic marketing team. This individual will play a critical role in enhancing our brand presence, organizing impactful events, and driving engagement across digital channels. As an early-career marketer, you’ll work closely with cross-functional teams to execute strategies that support business growth, establish Magic EdTech as a thought leader, and foster relationships in the North American market.

Key Responsibilities:

• End to End Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation. Oversee content creation, posting schedules, and monitor analytics to optimize social media performance.
• Event Management: Plan, coordinate, and execute both virtual and in-person events (e.g., conferences, webinars, trade shows) to boost brand visibility and generate qualified leads. Handle logistics, promotions, and post-event analysis.
• Content Development: Collaborate on creating and distributing high-quality marketing materials, including social media posts, blog articles, case studies, and email campaigns that align with Magic EdTech’s brand and messaging.
• Market Research & Strategy Support: Conduct market research to stay updated on industry trends, competitors, and customer needs. Assist in building and refining account-based marketing strategies for key institutional accounts.
• Digital Campaign Management: Support the execution of digital campaigns across channels to drive engagement and leads. Analyze campaign performance and recommend strategies for improvement.
• Brand and PR Management: Work closely with the design and content teams to ensure consistent brand messaging and visual identity across all marketing channels. Establish contacts with media agencies and get Magic EdTech covered by media outlets.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years of marketing experience, with a strong focus on social media and event management.
• Proficiency in using social media platforms and analytics tools (e.g., LinkedIn, Twitter, Facebook, Instagram, TikTok).
• Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences.
• Strong organizational skills and attention to detail, especially when handling multiple projects and deadlines.
• Experience in the EdTech or B2B SaaS industry is a plus.

About Magic EdTech:

Magic EdTech (www.magicedtech.com) is a leader in providing SaaS-based e-learning platforms and digital learning product development services. Our offerings include an end-to-end value chain from content creation to content distribution, helping organizations transform their digital learning initiatives. We are headquartered in New York and part of Magic Software Inc., a company with over 30 years of experience in the digital education sector.