Paid Search Manager

Salary: $85-95K MAX

B2B Enterprise, Fortune 500 clients preferred from agency highly preferred*

Paid Search Manager

We're seeking a data-driven Paid Search Manager to lead the strategy, execution, and optimization of search marketing campaigns across multiple client accounts. This is a highly hands-on role focused primarily on Google Ads and Microsoft Advertising, with opportunities to collaborate across paid social, programmatic, analytics, and creative teams to drive integrated performance marketing initiatives.

The ideal candidate has 3–5 years of experience managing paid search campaigns, thrives in a fast-paced environment, and is passionate about leveraging data to improve efficiency, scale, and business outcomes.

What You'll Do

Paid Search Strategy & Execution

• Build, launch, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising, including Search, Performance Max, Demand Gen, Display, YouTube, and remarketing initiatives.
• Own keyword research, audience targeting, campaign structure, ad copy testing, bidding strategies, and landing page recommendations.
• Manage budget pacing, bid adjustments, and performance optimization to maximize ROAS, CPA, lead quality, and conversion volume.
• Conduct ongoing search query analysis, keyword expansion, negative keyword management, and competitive monitoring.
• Develop testing roadmaps focused on ad creative, audience targeting, bidding strategies, landing pages, and campaign structures.

Measurement & Performance Analysis

• Monitor campaign performance daily and proactively identify optimization opportunities.
• Build and deliver reporting that translates campaign performance into actionable business recommendations.
• Analyze performance trends across keywords, audiences, devices, geographies, and conversion paths.
• Partner with analytics teams to ensure accurate tracking, attribution, and measurement through GA4, GTM, platform conversion tracking, and offline conversion integrations.
• Support forecasting, budget planning, and performance projections.

Client Management & Collaboration

• Serve as a primary paid search resource for assigned client accounts.
• Present campaign performance, strategic recommendations, and optimization plans to internal and external stakeholders.
• Collaborate closely with creative, analytics, account management, and strategy teams to improve campaign effectiveness and overall marketing performance.
• Support integrated media planning efforts while maintaining ownership of search channel performance.

What You'll Bring (Required)

• 3+ years of hands-on experience managing paid search campaigns.
• Deep expertise in Google Ads, including Search, Performance Max, Demand Gen, and remarketing campaigns.
• Experience managing campaigns in Microsoft Advertising.
• Strong understanding of keyword strategy, match types, bidding methodologies, Quality Score, audience targeting, and conversion optimization.
• Proficiency in GA4, Google Tag Manager, and conversion tracking implementation.
• Advanced Excel or Google Sheets skills, including pivot tables, lookups, and performance analysis.
• Experience managing and optimizing media budgets across multiple campaigns or accounts.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.

Preferred Qualifications

• Agency experience managing multiple client accounts simultaneously.
• Experience with paid social platforms such as Meta, LinkedIn, or TikTok.
• Familiarity with programmatic media, DSPs, or CTV advertising.
• Experience with attribution modeling, incrementality testing, or media mix analysis.
• Experience in healthcare, education, finance, B2B, or other regulated industries.
• Google Ads Certification and GA4 Certification.