Senior PPC & Paid Search Specialist

A rapidly growing national consumer services company is seeking an experienced Senior PPC & Paid Search Specialist to lead the strategy, execution, and optimization of high-performing paid search campaigns across multiple service lines. This is a hands-on role for a performance-driven marketer who has managed substantial advertising budgets and thrives in a fast-paced, results-oriented environment.

The ideal candidate has at least 5 years of experience managing Google Ads and Microsoft Ads campaigns, has successfully overseen six-figure monthly advertising budgets, and understands how to drive measurable growth while maintaining strong return on ad spend (ROAS). Experience in home services, lead generation, or other high-volume consumer acquisition environments is highly preferred.

This role offers the opportunity to directly influence growth strategy, optimize customer acquisition efforts, and partner with leadership to scale multiple business lines through paid search.

Your duties and responsibilities include but are not limited to the following:

• Develop, execute, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
• Manage monthly paid media budgets exceeding $100,000 while maximizing lead quality, conversion volume, and return on investment.
• Create and execute campaign strategies across multiple service lines, geographic markets, and business objectives.
• Continuously monitor campaign performance, identifying opportunities to improve CTR, Quality Score, conversion rates, CPL, CPA, and ROAS.
• Conduct ongoing keyword research, competitive analysis, audience segmentation, and bidding optimization.
• Build and test ad copy, landing page recommendations, audience strategies, and campaign structures through ongoing A/B testing.
• Analyze performance data using Google Analytics, Google Tag Manager, Looker Studio, and other reporting tools.
• Stay current on emerging search trends, AI-driven search experiences, automation, Performance Max, changes in Google's advertising ecosystem, and evolving best practices.
• Collaborate with SEO, creative, web development, and leadership teams to ensure integrated digital marketing strategies.
• Produce clear reporting and actionable insights for leadership with recommendations for continued growth.
• Ensure accurate conversion tracking, attribution, and campaign measurement.

Requirements:

• 5+ years of hands-on PPC/Paid Search experience managing performance marketing campaigns.
• Proven success managing monthly paid media budgets of $100,000+.
• Deep expertise with Google Ads, Microsoft Advertising, Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio.
• Strong understanding of bidding strategies, attribution models, audience targeting, conversion optimization, and campaign automation.
• Experience managing campaigns across multiple brands, business units, or service lines simultaneously.
• Exceptional analytical skills with the ability to turn data into actionable insights.
• Advanced proficiency with Excel or Google Sheets for reporting and analysis.
• Excellent communication and project management skills.
• Ability to prioritize multiple initiatives in a fast-paced environment.

Preferred (nice to have):

• Home services marketing experience strongly preferred (HVAC, plumbing, electrical, roofing, restoration, pest control, garage doors, landscaping, etc.).
• Experience generating high-volume lead generation campaigns.
• Familiarity with CRM integrations, call tracking platforms, and offline conversion tracking.
• Experience with Local Services Ads (LSAs).
• Knowledge of paid social platforms is a plus.