Content Strategy Lead

ROEN is a New York–based fine jewelry house rooted in master craftsmanship and considered design. We create pieces made to honor life's most meaningful moments — and we're entering our next phase: building a media presence with the same intention we bring to the work itself.

We're looking for a Content Strategy Lead (part-time) to help shape it. This isn't a role to run our existing social calendar — it's to help define what ROEN's media becomes. It's a producer-first role, and a hands-on one: you're as comfortable editing a clip or posting it yourself as you are directing a shoot or shaping a season of content.

What You'll Own

• Defining the content pillars that differentiate ROEN — documentary-style commission stories, sourcing/craftsmanship transparency, and our design philosophy — across long-form and short-form
• Concepting and producing recurring series and one-off features across formats
• Scripting and structuring episodes, working directly with the founders and atelier team
• Directing and managing freelance videographers/editors on shoot days
• Building and maintaining the content calendar in coordination with our Social Media Specialist
• Ensuring footage does double duty — reworking commission and process content into ad creative for paid campaigns, not producing separately for each
• Defining and tracking how content moves people toward a booking or inquiry, not just views — partnering on the Content → Lead → Appointment → Commission tracking
• Supporting retail expansion content (trunk shows, market-entry storytelling) as that rolls out
• Occasional involvement in campaign concepts, launches, and broader brand storytelling initiatives

Who You Are

• Experience producing branded content, documentary-style series, or founder-led video — luxury or craft-based brands strongly preferred
• Strong storytelling instincts; you know how to find the narrative in a process, not just film it
• Comfortable directing shoots and freelancers with minimal oversight
• A sharp, editorial eye — you understand restraint and know when something feels overproduced or off-brand
• Independent and reliable on a part-time or project basis; not looking to build a large team under you
• Based in or able to work regularly in New York City
• Bonus: experience with fine jewelry, luxury goods, or bridal-adjacent content; comfortable around high-value product on set