New Development Manager

REAL New York

REAL New York is a full-service residential real estate brokerage serving clients across Manhattan, Queens, and Brooklyn. We collaborate with landlords and developers on a diverse range of properties, from walk-up buildings and conversion projects to luxury new developments. Our mission is to raise the bar in landlord representation and new development strategy.

We are seeking a New Development Manager to lead projects from early planning through full lease-up. This role partners closely with developers during pre-development, ensuring seamless execution into marketing and driving successful absorption. The Manager will serve as the strategic lead and cross-functional connector across development, marketing, operations, and leasing.

This is a highly client-facing role that requires regular collaboration with developers, landlords, ownership teams, and internal departments to successfully move projects from planning through launch and full lease-up. The ideal candidate is an exceptional communicator who can build trusted relationships, manage multiple stakeholders, and keep complex projects moving forward.

• Serve as the primary point of contact for developers, landlords, and ownership teams throughout the project lifecycle.
• Advise on unit mix, layouts, finishes, and amenity programming to strategically position assets for optimal performance and long-term tenancy.
• Conduct site walkthroughs, assess readiness, and build delivery timelines through launch.
• Perform market research and pricing analysis.
• Manage ongoing communication with developers, landlords, and ownership teams regarding project timelines, deliverables, pricing strategy, launch readiness, leasing performance, and next steps.

• Partner with the Director of Marketing to develop branding, creative, launch strategy, broker outreach and strategic partnerships.
• Create agent-facing resources and project reference materials.
• Oversee leasing office setup, building policies, fee structures, and application workflows.

• Develop staffing plans in partnership with the People Team; recruit and retain high-performing leasing agents.
• Lead, mentor, and manage on-site leasing teams to ensure service excellence and strong leasing velocity.
• Drive weekly and monthly absorption targets with on-site teams.
• Lead weekly reporting on lead quality, response time, and leasing performance metrics.
• Optimize conversion funnels, templates, and CRM nurturing campaigns.
• Implement unit-level pricing strategies based on line, floor, and view premiums aligned with absorption goals.
• Monitor market comps and adjust concessions and marketing spend accordingly.
• Ensure compliance with all NYS, NYC, and federal regulations.

• Support pitch preparation through research, financial modeling, and presentation development.
• Participate in pitch meetings and follow-up strategy.
• Manage project offboarding, reporting, and case study development.

• 8+ years of real estate experience, including 5+ years in new development leasing.
• Deep expertise in projected rents, layout optimization, amenity programming, and asset positioning.
• Strong project management and organizational skills.
• Comprehensive understanding of NYC market trends and value drivers.
• Ability to provide strategic insight from project inception through successful lease up.

• $120k - $150k commensurate with experience
• Performance-based incentive(s)
• 401(k)
• Medical, dental, and vision insurance
• Paid time off
• Commuter benefits

This is an opportunity to shape high-profile developments across New York City and play a defining role in project success from blueprint to stabilization. If you are strategic, detail-oriented, and passionate about elevating new development leasing, we’d welcome the opportunity to connect.