Sales Director

Sales Director – Luxury Watches

JD Watches | New York, NY

Full-Time | On-Site

Base Salary: Starting at $120,000 + Performance-Based Incentives

JD Watches is seeking an experienced Sales Director with a proven background in the luxury watch industry to lead and grow our sales team.

This role requires someone who already understands the luxury watch business — the product, the clients, the market, and the level of service expected when selling high-value timepieces. Previous professional experience working specifically with luxury watches is required.

Responsibilities

• Lead, manage, and develop the JD Watches sales team.
• Drive monthly, quarterly, and annual sales targets.
• Coach sales associates on clienteling, negotiation, follow-up, and closing.
• Work directly with VIP and high-value clients on significant transactions.
• Monitor individual and team KPIs, including revenue, conversion, average transaction value, gross profit, and follow-up activity.
• Build stronger processes around CRM usage, lead management, and client retention.
• Develop strategies to increase repeat business and strengthen long-term client relationships.
• Partner with Operations, Marketing, Inventory, E-Commerce, and Ownership.
• Monitor luxury watch market trends, pricing, demand, and inventory movement.
• Assist with recruiting, onboarding, and training sales professionals.
• Maintain an exceptional luxury client experience throughout the entire sales process.

Required Experience

• Professional luxury watch industry experience is required.
• Strong knowledge of brands including Rolex, Patek Philippe, Audemars Piguet, Cartier, Omega, Richard Mille, and other major luxury watch brands.
• Proven experience managing and developing a sales team.
• Demonstrated success selling high-value luxury watches.
• Strong understanding of both the primary and secondary luxury watch markets.
• Knowledge of watch references, market pricing, trade-ins, sourcing, and client negotiations.
• Experience working with collectors, high-net-worth individuals, and repeat luxury clients.
• Strong closing and negotiation skills.
• Experience managing sales KPIs, targets, and CRM follow-up.
• Existing relationships within the luxury watch industry are highly valued.

Please note: This position requires prior professional experience in the luxury watch industry. While we appreciate the interest of all applicants, candidates without luxury watch industry experience and knowledge will not be considered for this particular role. If you are looking to begin a career in the industry, we encourage you to look out for future Sales Professional/Representative opportunities with JD Watches.

Compensation

Starting base salary: $120,000 annually, based on experience, plus performance-based incentives.

We're seeking a leader who can bring accountability, industry expertise, and a strong sales mindset to the role and help JD Watches grow its retail business.

Location: New York City

Position: Full-Time, On-Site

Compensation: Starting at $120,000 + Performance-Based Incentives