Boutique Director, VIP & Partnerships

Boutique Director, VIP & Partnerships

SoHo, New York, NY

The Bowerman Group is partnering with an emerging fine jewelry brand to identify a Boutique Director, VIP & Partnerships for its first U.S. boutique in SoHo.

This role will serve as the senior leader on the ground in New York, with responsibility for boutique sales, VIP client development, local partnerships, and the day-to-day leadership of a growing U.S. retail presence. The ideal candidate brings strong knowledge of the New York luxury market, an established network, and the ability to operate with a high degree of autonomy.

Key Objective

Lead the launch and ongoing business of the New York boutique while developing a strong portfolio of VIP clients, driving sales, and building strategic relationships that support the brand's growth in the U.S. market.

Areas of Responsibility

• Boutique Leadership & Sales: Take ownership of the SoHo boutique, drive sales against established goals, oversee the customer experience, and lead the day-to-day business in partnership with an Operations & Fulfillment Coordinator.
• VIP Client Development: Build and manage relationships with VIP and high-value clients through personalized appointments, client outreach, special orders, follow-up, networking, and repeat-business initiatives.
• Partnerships & Business Development: Develop relationships with luxury retailers, department stores, stylists, personal shoppers, hospitality partners, buyers, and other relevant contacts. Identify future Shop-in-Shop opportunities and represent the brand at events, trunk shows, networking opportunities, and activations.

Skills & Experience

• 5+ years of experience in luxury retail, sales, or business development, ideally within fine jewelry, watches, fashion, or another premium category, with a demonstrated record of driving sales.
• Strong knowledge of the New York luxury market, including experience developing VIP/high-value clientele and an established network of relevant relationships.
• Entrepreneurial and hands-on leadership style, with strong relationship-building, communication, negotiation, and business-development skills and the ability to work autonomously.

Company Information

Our client is an international fine jewelry brand preparing to establish its U.S. presence with its first boutique in SoHo, New York. The company specializes in contemporary, design-led lab-grown diamond jewelry with an emphasis on craftsmanship, innovation, and sustainability.

The Boutique Director will be based full-time on site in SoHo and will play an important role in establishing the brand's local presence and developing its New York customer and partnership network.

The position combines boutique leadership with a broader commercial mandate. In addition to developing the retail business, the Director will identify partnership opportunities and build relationships that may support future Shop-in-Shop and U.S. expansion initiatives.

The role will also collaborate with international Marketing, Merchandising, and Operations teams on product launches, events, inventory, and customer initiatives.

Local participation in events, trunk shows, networking opportunities, and brand activations will be part of the position. Additional travel requirements have not yet been specified.

Leadership & Culture

Reports to: CEO

The Boutique Director will be the senior team member based in New York and will oversee an Operations & Fulfillment Coordinator.

This is a hands-on position suited to someone comfortable working within a growing business where responsibilities extend beyond traditional store management. The Director should be able to build relationships externally while also taking ownership of the practical requirements of launching and operating a new boutique.

The international leadership team will rely on this person to understand the New York luxury customer, communicate market feedback, develop local relationships, and operate the boutique with limited day-to-day oversight.

The company identifies craftsmanship, innovation, and sustainability as central elements of its brand positioning.