Inside Sales Representative

Silktown Roofing is Connecticut's largest commercial roofing contractor, built on the founding values of quality workmanship, integrity, and exceptional customer service.

Silktown is part of Greenwood Industries, a family of market-leading specialty contractors delivering custom building envelope solutions. When you join Silktown and the Greenwood family of brands, you'll find a culture that puts family and craftsmanship first while offering a rewarding career and professional growth.

Silktown is currently hiring an Inside Sales Representative. You will serve as the centralized front line for all inbound and outbound demand generation supporting Greenwood Industries’ service and sales growth. You will qualify opportunities, generating net-new demand, promoting service and maintenance programs, and feeding high-quality, qualified pipeline to field sales teams. Inside Sales Representatives play a critical role in converting reactive inquiries and proactive outreach into sales-ready opportunities while maintaining consistent follow-up and CRM discipline.

Responsibilities:

Inbound Intake & Customer Engagement

• Handle inbound service and sales inquiries from customers and prospects
• Serve as an initial point of contact for customers seeking repairs, inspections, or service information
• Provide a professional, responsive customer experience aligned with Greenwood Industries’ standard

Outbound Prospecting & Growth Activity

• Conduct proactive outbound outreach to generate new demand
• Re-engage past customers to generate repeat service and inspection opportunities
• Support targeted outbound campaigns aligned with regional and company priorities

Program Promotion & GPA Enrollment Support

• Identify GPA-eligible accounts during inbound and outbound conversations
• Introduce Greenwood’s GPA program using approved messaging
• Capture required GPA data accurately in the CRM at time of lead capture
• Route enrolled or qualified GPA opportunities to the Sales Coordinator for onboarding and tracking as well as re-routing to Account Managers
• Support re-engagement campaigns for expiring GPA accounts with the Sales Coordinator

Opportunity Qualification & Conversion

• Qualify service requests and sales opportunities using defined qualification criteria
• Convert reactive service calls into proactive opportunities for repairs, inspections, and programs
• Identify opportunities to promote additional services, locations, or solutions during customer interactions
• Ensure only qualified, sales-ready opportunities are passed to Account Managers

Scheduling & Coordination

• Schedule inspections, site visits, and appointments for Account Managers
• Coordinate calendars and ensure accurate handoff of information to Account Managers
• Support efficient routing of leads to Account Managers while keeping the Director of Sales in the loop

Program Promotion & Support

• Promote Greenwood Industries’ service offerings, GPA, and Campus Care programs when applicable
• Support increased adoption of recurring revenue programs across all regions

CRM & Process Discipline

• Maintain accurate CRM records including activity, notes, scheduling, and follow-up tasks
• Ensure all customer interactions and opportunities are properly documented from an inside sales perspective
• Follow established CRM standards, workflows, and service intake processes
• Support data accuracy and visibility across sales and operations teams

Qualifications:

• Experience in inside sales, call center, service coordination, or customer support preferred
• Strong phone presence and verbal communication skills
• Ability to work on site in Milford, MA five days per week
• Organized, detail-oriented, and able to manage multiple tasks simultaneously
• Comfortable working in a fast-paced, high-volume environment
• Experience using CRM systems for lead and activity tracking
• Self-motivated, reliable, and accountable
• Strong customer service mindset with the ability to support growth initiatives
• Team-oriented approach with comfort working cross-functionally

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this position.

At Greenwood, our benefits prioritize your health, financial security, and overall well-being:

• Medical Coverage through Blue Cross Blue Shield with No Deductible
• 401(k) Retirement Plan with Company Match
• Generous Paid Time Off – Vacation, Sick, and 10 paid company holidays
• Company-Paid Short-Term and Long-Term Disability Insurance
• Comprehensive Blue Cross Dental and Vision Insurance
• Pre-Tax Flexible Spending Accounts (FSA)
• Employee Assistance Program (EAP)

The salary and benefits represent what is expected for this role at the time of posting. Compensation offered may be influenced by a variety of factors including work experience, qualifications, industry experience, market and business considerations, and internal equity, among other factors.

Greenwood Industries is an Equal Opportunity Employer. We consider all qualified applicants for employment regardless of race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.